3x Textual analysis of videos (applying LIIAR) in depth as possible

Radiohead - Street Spirit

Language: 

The mise en scene within this music video is very dark, all the costumes are dark/black and the setting of the video is also inconvenient and suspicious as it looks like a caravan park. The editing, mostly slow motion has been placed very well with the pace of the song, as the song is slow and almost makes the audience feel depressed or upset. The video is irrelevant to the lyrics of the song, it's almost random but Radiohead wanted it to just be aesthetically pleasing for the audience. There are a lot of long shots of the band and in slow motion while the lead singer, Thom Yorke is lip syncing and performing in real time. 

Institution:

Radiohead is an English rock band from Oxbridge, who formed in 1985 and consists of 5 members. Radiohead are associated with the labels; XL, Ticker Tape LTD, Hostess, TBD, Parlophone, Capitol. 

Their first massive and successful hit was their debut single 'creep' which initially didn't hit the top charts when first released but several months after it's release it became very popular in the country. Radiohead have sold more than 30 million records worldwide, they have also been voted the best band of the 2000s. 

Ideology:

This music video is from Radiohead's album 'The Bends' released in 1995, Thom Yorke the lead singer has described the video and it's lyrics as "one of their most saddest songs" and that it's "the dark tunnel without the light at the end". Yorke has suggested that the song was inspired by the 1991 novel 'The Famished road' and that it's music was inspired by the american alternative rock band R.E.M. I personally think that the band wanted to create a great video that had no relevance to the lyrics of the song, but make a music video that would greatly go with the mood of the lyrics and make the audience relate to the feelings being portrayed. 

Audience:

The target audience for this music video was teens, mainly 16 and over and young adults, we can clearly tell this through the use of colour and mood of the song and the video, we wouldn't expect a child of a pensioner to watch this type of video and also teenagers are more prone to watch these sorts of videos. 

Representation:

This music video is meant to represent the mood and atmosphere of the song, as before Yorke stated that this was one of their most saddest, depressing songs to date, therefore they created a video and used conventions that would go greatly with the lyrics. Conventions of slow, sad songs that they used were; no use of colour, slow motion, performance and random events within the video that do not relate to the lyrics.

Metallica - Enter Sandman

Language: 

 Within the music video the mise en scene is very dark, almost scary, they have made this video in relation to the genre and the lyrics of the song. The 'Sandman' is someone who visits you in your dreams, they have presented the boys dreams by the use of fade and flash, nearly every scene of the music video is done in this way to try and scare the audience. 

Institution:

Metallica are an American band formed in 1981, the band consists of 4 members. Metallica are associated with the record labels; Megaforce, Elektra, Warner Bros., Vertigo/Virgin EMI/Universal, Blackened. Their first massive hit was 'Hit the Lights', this song was great for their promotion as they were a new band at the time and got the recognized by their target audience, late teens.

Ideology:

This single was released as part of their 5th album, 'Metallica', the single is meant to be a strong representation of a child's nightmares, The plot of the music video directly relates to the theme of the song, combining images of a child having nightmares and images of an old man with shots of the band playing the song, The child dreams that he is drowning, falling from the top of a building, covered in snakes, being chased by a truck and finally falling from a mountain while escaping the truck. During the part of the song in which the child recites a prayer, he is being watched by the Sandman. Throughout the video, the picture flickers continuously.

Audience:

The target audience for this music video and song was for late teens, possibly early teens as well. Metallica played a big part in the movement of metal throughout America, we can clearly tell this through the use of instruments and the choice of lyrics, we wouldn't expect someone over the age of 40 to listen to or watch a music video like this. 

Representation:

Although the music video and lyrics coincide, the song was mainly created to be listened to without the music video, as you get different emotions/feelings from them both, this song is mainly made to represent the innocence of a child and vulnerability. It's also made to dance to and 'mosh' to, as it releases a great amount of adrenaline when listened to whilst being surrounded by other people in one area dancing. however you can listen to this song on your own, this will release the feelings of you wanting to dance or even 'headbang'.

                                            Red Hot Chili Peppers - Under the bridge

Language:

The mise en scene within this video includes a wide variety of colours within, especially when the song song hits the chorus, it has a medium close up shot of the lead singer Anthony Kiedis, surrounded by clouds and different colours, ranging from greens, blues, pinks and purples, this is done to represent happiness or even a drug induced feeling. throughout the video Kiedis is topless, compared to the other band members, such as flea at the start of the music video who is wearing mainly winter clothing e.g. a woolly hat. the song includes a lot of performance. The music video includes a medium close up of Kiedis walking down a street, which comes across as if it wasn't rehearsed as he starts singing to some shop owners and the seem confused. There is a huge amount of editing within this video, mainly fades, colour techniques. 

Institution:

The Red Hot Chili Peppers are an American band, formed in L.A in 1983. The band consists of four members who were introduced through one another. The band who are mainly Funk Rock are associated with the record labels; EMI and Warner Bros. The bands first massive single hit was 'Under the Bridge', the single went on to become number 2 in The United States and has gone on to sell more than seven million copies worldwide. 

Ideology:

This song is about the lead singers past drug abuse earlier on in his life, Kiedis and another band member Hilel Slovak were heavily addicted to Heroin and eventually Slovak died of a Heroin overdose, this is the inspiration for this song. Kiedis used to go under a bridge in downtown L.A and purchase Heroin from gangs who would provide the service under a bride, Kiedis has stated that even through he felt depressed when writing this song he stated that he would never resort back to drugs and that the line 'take me to the place i love, take me all the way' is where his friends, family and band is. 

Audience:

The target audience for this video and song is teens, late teens and anyone who has suffered drug abuse. this is due to the lyrics, however can be targeted to u=younger audiences who may not understand the lyrics but may like the sound of the song and the video comes across bright and happy representing youth. 

Representation:

The video is meant to represent Kiedis' love for the city Los Angeles, as he walks through it talking to locals,